1.
“Read on for the boozy tale behind that most American of liquors.”
Maxim prints an excerpt from Fred Minnick’s book Bourbon about Playboy being the advertising platform of choice for alcohol producers while serving advertising from alcohol producers …
http://www.maxim.com/maxim-man/true-story-bourbon-favorite-spirit-2017-1
2.
Mike Veach takes you inside the Bourbon Board of Directors
3.
Craft Cocktail Menu Placement Reporting
“Apparently having brand recognition on these menus is important, as three quarters of on-premise operators find this consideration to be a factor when selling a drink.”
Why, yes it is – so much so that achieving a cocktail menu placement is a major metric of success for brand reps.
Old Fashioned Cocktail Continues To Be A Favorite At Craft Cocktail Bars
4.
“Keurig Is Making Booze Now”
I didn’t make up that headline. Also, this is not about bourbon, but … “Keurig Is Making Booze Now.”
http://www.esquire.com/food-drink/news/a52111/keurig-booze/
5.
A Hotel Inside a Gin Distillery
Also not about bourbon … until a bourbon distillery does the same thing!
https://www.urbandaddy.com/articles/39069/the-worlds-first-hotel-dedicated-to-gin
6.
Review: Boondocks American Whiskey
Wow, Dave Scheurich does it again! And at only $40 a bottle …
https://www.bourbonbanter.com/drink/drink-reviews/american-whiskey-reviews/boondocks-american-whiskey-review/