Today in Bourbon: Looking at Bourbon Brand Ownership Sales • BourbonVille Event • NOBF Inaugural Event Review • Whiskey for Health • Review: Trader Joe’s Bourbon


Looking at Bourbon Brand Ownership Sales

A great semi-longform piece by William Reigle of Chicago Bourbon looking at the effects of ‘brand swapping’ among bourbons over the years.


BourbonVille Event

In case you’re in Louisville and free tomorrow night.


NOBF Inaugural Event Review

Have we reached ‘Peak Bourbon Events’ where they’re now becoming formulaic?


Whiskey for Health

Apparently bourbon is good for you now.

British Study Shows Moderate Whisky Drinking Helps Heart


Review: Trader Joe’s Bourbon

The review is not surprising. The fact that a responded to the review definitely is.