1.
Looking at Bourbon Brand Ownership Sales
A great semi-longform piece by William Reigle of Chicago Bourbon looking at the effects of ‘brand swapping’ among bourbons over the years.
https://www.chicagobourbon.org/2017/04/11/favorite-bourbon-brand-gets-new-owner/
2.
BourbonVille Event
In case you’re in Louisville and free tomorrow night.
https://insiderlouisville.com/lifestyle_culture/derby-festival-debuts-bourbonville-an-event-for-both-bourbon-connoisseurs-and-newbies/
3.
NOBF Inaugural Event Review
Have we reached ‘Peak Bourbon Events’ where they’re now becoming formulaic?
https://www.bourbonbanter.com/on-the-road/events/2017-new-orleans-bourbon-festival-recap/
4.
Whiskey for Health
Apparently bourbon is good for you now.
5.
Review: Trader Joe’s Bourbon
The review is not surprising. The fact that a responded to the review definitely is.
http://sippncorn.blogspot.com/2017/04/sippn-corn-bourbon-review-trader-joes.html