How to Lead a Tasting (Distillery Visitor Experience part 1)

Article written by Tim Knittel for Artisan Spirit Magazine.

This is first in my four-part series for Artisan Spirit Magazine on distillery visitor experience design. Part I: How to lead a tasting! (Or, why not to say ‘Whadda think?’) Spring 2017 Issue, p. 123

FULL ARTICLE CAN BE FOUND ONLINE HERE:
https://issuu.com/artisanspiritmag/docs/artisanspirit_issue018_web/123