Article written by Tim Knittel for Artisan Spirit Magazine.
A visitors program is an expense. To ensure you’re getting a return requires determining explicit objectives, measuring them, and then taking corrective or enhancement action on those measurements.
Here’s your guide to developing objectives and key results for distillery visitors program. Part 4 of a 4 part series. Winter 2017 Issue, p. 127
FULL ARTICLE CAN BE FOUND ONLINE HERE: