Article written by Tim Knittel for Artisan Spirit Magazine.
“A sampling is handing out shots. A tasting is a performance – and if done properly – has the potential to be an experience that is entertaining, informative and enjoyable for your guests while generating value for your business.”
Part 2 of an on-going series. Winter 2018 Issue, p. 98
FULL ARTICLE CAN BE FOUND ONLINE HERE: