That was quick. The 66% price hike on Booker’s is getting scaled back. Fred Minnick broke the news:

Beam Suntory Backtracks on Booker’s Pricing

And here’s a commentary situated on the same contrarian side of the tracks as mine:

The Booker’s Bourbon Price Increase

(from Adventures in Whiskey)

I’ve updated my original post with this new information. Still sticking with my unicorn theory:

Making Unicorns: Why $100 Booker’s Will be Good for Jim Beam

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Here’s a cool article from the Whiskey Jug on objects made with whiskey. Half of them were new to me.

http://thewhiskeyjug.com/whikseyness/10-everyday-objects-made-better-whiskey/

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And the review of the day is the 2016 Parker’s Heritage Collection #10 from The Bourbon Scout. I find it interesting that we’re starting to see reviews recognizing a divide between enthusiast and causal bourbon consumers.

http://www.bourbonscout.com/2017/01/2016-parkers-heritage-collection-10-24.html