Article written by Tim Knittel for Artisan Spirit Magazine.
“The hottest trend in tourism globally is the idea of location as consumable through food and drink. Distilled spirits have an obvious home within this concept, but – with one very notable exception – there is no strong US-based spirits tourism culture. Developing a tourism destination which incorporates multiple distilleries requires developing a new regional brand identity, crafting experiences for tourists and marketing the destination to potential visitors.”
Part 1 of a 2 part series. Summer 2018 Issue, p. 55
FULL ARTICLE CAN BE FOUND ONLINE HERE: